There’s a perception that academics tend to talk amongst themselves and even then it may be narrowed down to specialists in a subfield. While we won’t get into the whole publish or perish / tenure dialogue, we are interested to hear from academics and researchers who are using social media and blogs to communicate their work to a broader audience.
Do you perform digital outreach? Why or why not? If you do, what have been some surprising outcomes and what advice would you give to colleagues?